At 1234, innovation is not just another word, it's part of our organizational heritage and DNA - a journey that began in 2014 and continues to power us ahead even today. The culture at 1234 makes the license to dream a distinctive organizational capability. we understand that they are best placed to appreciate and understand the customers' business and shape the roadmap to enhance the 'value zone' created in every interaction they have. This innovation and collaboration culture has given rise to a number of key enablers and tools to bring about a business impact.